For the past 16 plus years, Michael has helped lead better-for-you brands such as Glaceau- vitaminwater/smartwater, popchips, Bare Snacks & barkTHINS (to name just a few ), from start-up frenzy to high performing businesses.  His vision and understanding to find niche products and turn them into successful and disruptive brands has proven to be a formula for success.  Focusing on healthier, clean ingredient, indulgent type snack and beverages has allowed consumers to still enjoy their everyday treats without the guilt.  Under his leadership, he has seen several of the brands he managed in either a sales or marketing executive role exit to large strategics. The Hershey Company, Coca-Cola and Abbott Laboratories were some of the key acquisitions during his tenure.  RoosterTail Consulting was born to offer his forward thinking and vision from; packaging / design, product innovation to sales & marketing expertise. His guidance is key to unlocking your brand's fullest potential. The framework and apporach is designed to empower your brand and outfit your business with the sales and marketing tools needed to succeed. Contact us today about how we can support your vision and elevate your brands success/profits.

Brand building isn't just about marketing.  Building the right distribution and prioritizing key channels and/or customers can make all the difference in today's competitive CPG world. Learn why RoosterTail consultants' blueprint has worked for so many early and mid-stage companies.  Our services include a comprehensive consultation to help identify gaps and opportunities; no matter what stage your business is in.  Receive clear plans made up of quality services that will help you get there quickly and smoothly. 

We want to give you the time and guidance you deserve. Whether you are just starting out or need to redevelop your brand and/or sales strategy, RoosterTail Consulting can work with you to create your brand story that will relate to your target market and lead your business to new hights. We didn’t get there alone and neither will you.